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We Support CraZy Pet
Licensees
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great characters like the CraZy Pet crew is only part of a
successful licensing program. A licensed property must also be
backed by support services like marketing, public relations and
concept development. In the words of CraZy Dog himself,
"Licensing is like dog sledding, it takes a team effort.
Sure I’m the lead dog, but how far would I get without all
these wonderful people pulling the sled behind me. (Sorry about
the unchanging view, guys!) |
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Executive
Administration, Tony DeVos,
president CraZy Pet LLC. Tony spearheaded the drive to create CraZy Pets
in the ‘90s, because he wanted something that would add extra punch to
his Cardinal Shampoo line. He fell in love with the CraZy Pet family,
and has been a supporter ever since.
Click here to read a profile of Tony
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Marketing Master, Barbara
Denzer, vice president of CraZy
Pet LLC. A winner of Inc. Magazine’s prestigious Marketer of the Year
Award for her work on CraZy Pet, Barbara was the creative inspiration
behind CraZy Pets. She can always be counted on to come up with outside
the box ideas for her favorite cartoon canines and felines.
Click here to read her bio.
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Public
Relations, Fucini Productions.
Everyone needs PR, even a business genius like CraZy Dog. We have one of
the best in Fucini. Our PR agency from the start, Fucini has gotten us
over six page one placements on the Wall Street Journal, plus national
TV and radio exposure.. you get the idea.
Click here to read
more.
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Literary
Agent, Raines and Raines.
When CraZy Dog decided to write a children’s book recently, he went
for the best agent around. This New York agency, which handled Forrest
Gump and My Dog Skip, snapped up CraZy Dog’s literary proposal, which
will soon be a major book. Wonder who will get to play CraZy Dog when
the movie comes out? Is there anybody with enough looks and charm?
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Howard Finelt, CraZy Pet Intellectual Property Manager.
You might say that Howard has been on the licensing "fast track," having
worked on very successful programs involving Formula One Racing, and Robby
Gordon Racing (NASCAR/CART). Before becoming a
key part of the CraZy Pet team, hard-driving Howard was Vice President of
Licensing at Bugle Boy Industries. In this position, he oversaw a
licensing business that generated $100 million in royalties. In addition to
being a licensing maven, Howard is a certified gemologist who developed
the first national licensing program for the Walt Disney Company for fine
jewelry and precious metal collectibles. Based on his experience dealing
with precious metals, Howard is convinced that CraZy Pet offers a "golden
opportunity" for anyone interested in hooking up with a hot licensing
property. If you want to get
involved in our licensing program, contact Howard
at 1-800-GEE-PETS, ext. 165.
Or click here to e-mail him |
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