|
|
The Crazy Pet
cartoon animals have captured the public’s imagination, with their
colorful appearance and whimsical, life-is-fun message. In addition to
the new plush toys, they are being featured on licensed products ranging
from apparel and athletic gear, to cameras and coloring books. "We are
very pleased and honored to welcome Commonwealth Toy & Novelty as
our newest licensee," said Barbara Denzer, vice president of
marketing at The Crazy Pet Co. "Not only does Commonwealth
manufacture products of exceptionally high quality, but their expertise
in the distribution and marketing end will bring a new level of
visibility for Crazy Dog and the other characters in the mass market and
specialty retail channels." One of the
oldest and largest stuffed toy companies in the world, Commonwealth has
a network of 10 factories and distributes its products in 30 countries.
The company’s licensed properties include M&M’s, Rubber Ducks,
Discovery Channel and Boyz II Men. "When we
first saw the Crazy Pet characters, they immediately caught our
attention because of their bright, vivid colors and attractive
appearance," said Stacey Reiner, licensing manager for Commonwealth
Toy & Novelty. "We felt their light-hearted, fun image and
charismatic personalities would have a universal appeal with kids and
pet-loving consumers." In addition to
stuffed animals for children, as part of the licensing agreement,
Commonwealth will also produce a line of Crazy Pet plush toys designed
specifically for pets.
Howard Finelt, Director of Licensing
for The Crazy Pet Co., reported that interest in the Crazy Pet license
has been growing at an impressive pace. "Not only are we pleased with
the number of high-caliber manufacturers who have shown interest in the
characters, but also with the very wide range of products that they
represent," said Finelt. "This shows how universal and flexible the
property is." |
|||
 |
|
||
