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“Four
On The Floor Petwear is known for making pet fashions of
exceptionally high-quality construction, fabrication and fit.
We are very pleased to have a company of this caliber on
board as a licensee,” said Barbara Denzer, Vice President of
Marketing for the Crazy Pet Company.
“We also think that pet owners will have fun dressing
Fifi and Fido in T-shirts with images of their ‘own’ cartoon
dog heroes.”
Four
On The Floor Petwear will be offering three canine apparel styles
in the new Crazy Pet-licensed line: basic T-shirts, muscle Ts and
bandannas.
The T-shirts will be available in Petite, Small, Medium and
Large sizes, while the bandannas will be 22” to fit larger dogs.
The
apparel is expected to hit the market in mid-September, according
to Cindy Robinson, president of Four On The Floor Petwear.
Four On The Floor Petwear is known for special touches such
as always shipping its pet fashions on hangers, “just like baby
clothes,” said Robinson.
“These are, after all, clothes for ‘fur babies,’”
she remarked.
“The
Crazy Pet colors, cartoons and concepts make this a fun, playful
company and endeavor,” Robinson added.
“We are really excited and eager to be working with such
an innovative company.”
“That’s
what I like to hear,” remarked Crazy Dog, President of the Crazy
Pet Company. “The people at Four On The Floor Petwear are really
with the program.
They won’t need much obedience training, which is why I
approved the deal!”
The
Four On The Floor Petwear arrangement is part of a new coordinated
pet-child apparel program being developed by the Crazy Pet
Company.
Crazy Pet is currently in the process of finalizing
licensing agreements with other companies that make human or pet
clothing.
They’re building a collection called Crazy Pet Wear.
“We’re
building on the affinity of kids and pets,” said Howard Finelt,
Executive Director of Strategic Licensing for the Crazy Pet
Company. “It gives kids an opportunity to wear their favorite
Crazy character and have their pet or their plush pet wear a
matching piece -- it’s interactive clothing for kids and
pets!”
The
product line will feature matching apparel and accessories for
children and pets, explained Finelt.
“This concept plays into one of today’s hottest trends
-- pets becoming more a part of the family,” he said.
“Parents often like to dress siblings alike, and now we
are going to be offering them the opportunity to extend this to
their ‘four-legged’ children as well.”
The Crazy Pet Wear children’s items will be offered in
Infants, Toddlers and 4-7 sizes, Finelt said.
For
more information, contact the Crazy Pet Co. at 800-GEE-PETS.
Websites:
www.crazypet.com (products) www.crazydog.com (licensing)
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