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Hey!! Click below,
if you want to
learn more about...
...the great companies
already licensing
CraZy Pet
Characters
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With their good looks, winning
personalities and undeniable charm, CraZy Pet characters can help any
product stand out on store shelves as well as in advertisements,
catalogs and -- most important of all -- IN THE MINDS OF CONSUMERS!!!
"What can I say, my crew and I have
natural charisma," said CraZy Dog. "People can’t help buy
admire us. They always want to pet us and play with us -- and they let
us get away with all sorts of things, because all of us -- even the cats
-- are so cute!"
This quality wasn’t lost on Tony DeVos,
the president of Cardinal Laboratories. Back in 1995, Tony was looking
for something to inject extra excitement into his company’s 50-year
old line of pet shampoos. Working with Barbara Denzer, his vice
president of advertising and marketing, he led a team that came up with
CraZy Dog ("CD" to his friends), a cute and funky canine with
sun glasses and a strong independent entrepreneurial streak.
While most dogs are content to leave
their mark on a fire hydrant, CD had bigger things in mind. He wanted to
build a business empire. Soon he convinced other like-minded dogs and
cats to join his growing cartoon enterprise, which he dubbed "CraZy
Pets."
Sales of Cardinal’s "CraZy
Pet" grooming products went through the roof. Soon Tony, Barbara
and their team realized that they had a tiger (make that a bunch of
energetic dogs and cats) by the tail. Other companies began asking if
they could put the colorful pets on their products too, and so the CraZy
Pet licensing concept was born. Cartoons, comic strips and coloring
books were used to spread the CraZy Pet story. The Wall Street
Journal, CBS This Morning, Parade magazine and
a lot of other media "big dogs" reported on CraZy Pet, and a
lot of great companies came sniffing around in search of licensing
deals.
But for CraZy Dog, CraZy Cat and the rest
of the CraZy Pet crew, business was more about fun than fame or fortune.
"Our main goal has been to make people smile," said CraZy Dog.
"Let’s face it, people don’t have soft fur or cute little
tails, but they do have nice smiles. We figured that if we could put
smiles on more faces, we’d make the world a better place. Thanks to
our great licensing partners, we’re doing that all the time."
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